Hi, I’m Ash, and my journey from Food Science to innovating in the technology space began when I had what I like to call a quarter-life crisis in Italy 2018 while completing a degree in Food Innovation.

During my Masters, I discovered my passion for tackling complex challenges from a user-centered perspective and seamlessly integrating technology into businesses.

With a knack for finding innovative solutions and adding structure to businesses’ unique versions of chaos, I enjoy helping them thrive in the modern digital landscape. Embracing creativity and innovation, I specialise in bringing order to their distinct challenges, enabling them to grow and thrive.